One page, nine building blocks. Map how your business creates, delivers, and captures value — then pivot it visually.
About the book
The book that gave the world the Business Model Canvas: a single-page visual template mapping customer segments, value propositions, channels, and revenue streams alongside six other building blocks. Co-created with 470 practitioners across 45 countries, it treats business model design as something you sketch, test, and iterate on — not a 40-page strategy deck nobody rereads.
Best used for
—Mapping an existing business model end-to-end on one page
—Stress-testing whether your value proposition and revenue streams actually connect
—Documenting or pitching a new business model to investors or a team
“after mowing it down in 24hrs, have to admit it's one of the better entrepreneurship books I've read that deserves to be up there with lean startup and blue ocean strategy”
— Jonathan Lu, Goodreads
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