72% of new products miss their revenue targets because price was an afterthought. This book says design the product around the price, not the other way around.
About the book
Ramanujam and Tacke's core move is to have the willingness-to-pay conversation at the concept stage, before a single feature is built, because price is the earliest honest signal of whether customers actually value what you're about to make. They name four specific ways monetization fails — feature shock, minivation, the hidden gem, and the undead — and give a method for packaging features into leader, filler, and killer tiers instead of guessing at a number on launch day.
Best used for
—Running a willingness-to-pay conversation before scoping the product
—Diagnosing which of the four monetization failures is killing a launch
—Packaging features into leader/filler/killer tiers customers actually choose between
“Great piece of read. It is well-written, easy-to-digest and actionable from day 1.”
— Maciek Wilczyński, Goodreads
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