A quiz that scores your prospect converts better than any landing page ever will, because people can't resist finding out their number.
About the book
Daniel Priestley makes the case for the scorecard or quiz funnel as one of the highest-converting lead generation tools available, trading generic lead magnets for a personalized assessment that segments prospects by their score. The book walks through building the concept hook, designing questions that double as qualification data, and tailoring result pages and follow-up sequences by tier. It's a playbook, not a theory book — built for marketers who want a lead magnet people actually finish.
Best used for
—Designing a self-assessment quiz or grader that qualifies leads while it educates them
—Segmenting prospects into tiers with different result pages and follow-up sequences
—Replacing a generic ebook lead magnet with something that converts at 30-50%
“This book provided great insights into marketing and consumer psychology in part 1. Then in part 2, it talked about a tool to implement the concepts mentioned earlier in the book.”
— Nadir Kabir, Goodreads
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