Marketing is not an event -- it's a process. Nine squares, one page, and a stranger becomes a raving fan.
About the book
Allan Dib compresses an entire marketing strategy into a 3x3 grid covering the full customer journey: BEFORE (target market, message, media), DURING (capture leads, nurture, convert), and AFTER (experience, lifetime value, referrals). It's built on the PVP Index for picking a niche and direct-response principles for every campaign -- trackable, specific, and demanding a response -- with the explicit argument that most businesses over-invest in the BEFORE phase and completely neglect the AFTER, where the highest-ROI marketing actually lives.
Best used for
—Filling in a 9-square marketing plan when you don't know where to start
—Picking a target niche using the PVP Index instead of trying to sell to everyone
—Building the AFTER-phase systems (lifetime value, referrals) most plans skip entirely
“A brilliant read for anyone into business and marketing. Simplifies everything into a formula that will be easy to follow even for beginners.”
— Helly, Goodreads
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